Orchidea on Innovation

10 tips for improving innovation with design thinking

Posted by Minna Perttu on 23/05/19 11:48

Table of contents
Base for design thinking
Front-end of innovation
Design push for new innovations
Design thinking
Service design and design thinking
Service design process vs service innovation process
10 tips for success

New requirements for products and services are guided by megatrends, such as climate change, digitalization, urbanization, and growing middle class. Today, also the complexity of business and technology is increasing, and people and companies need to make sense of it. This is a clear trend in business that drives people to use methodologies like design thinking. Big companies like IBM and GE are using design thinking as a core competence for simplifying and humanizing their services. Large consulting organizations are also attending the design thinking journey by acquiring smaller design firms.

Front-end of innovation is often fuzzy and unstructured and the uncertainty is making it hard to push ideas further and make implementation decisions. To make things easier, I have gathered my top ten tips to make use of design thinking in a front-end of innovation process. I will first share some background and theory on the topic and then share tips based on my own research and hands-on experience.

Base for design thinking mindset comes from service-dominant logic

Traditionally the more goods you can produce and sell the better. The same is probably still valid but there are new ways of defining value instead of counting the sold items. Newer ways of thinking are defining the value as value in use. The focus of firms is shifting from product and service features to value. The value is co-created with the firm and the customer when the innovation or other resource is used. Therefore, service design and understanding of users and customers are hot topics in today’s business and many companies advertise that they are customer-centric. In 2004, Vargo and Lusch suggested a new dominant logic for marketing which emphasizes the individual service experience and co-creation of value.

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Topics: Innovation Process, Research & Development, Design thinking

Innovation definition, strategy and process

Posted by Jouni Halme on 28/02/19 16:32

Table of contents

What is innovation?
Types of innovation
Benefits of innovation
Innovation strategy
Innovation culture
Organization
Innovation process
Measuring innovation performance
Summary

 What is innovation?

“The actions required to create new ideas, processes or products which when implemented lead to positive effective change.”
– Marc Chason, Motorola Labs
This simple definition of innovation captures very well the key attributes of it
  • novelty
  • execution turns ideas and inventions to innovations
  • results in positive change and value

Here is how Marc Chason continues to explore the topic:

“While invention requires the creation of new ideas, processes or products, innovation moves one step further and requires implementation of the inventive act. Innovation also implies a value system which seeks to derive a positive outcome from the inventive act. For example, actions which lead to a negative performance metric would not be considered innovative, even if they met the requirements of novelty and enabling actions.”

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Topics: Innovation Process, Research & Development

6 Reasons to Focus on Ideas Instead of Inventions

Posted by Jouni Halme on 23/03/15 11:35

Many of the clients I meet are struggling to collect enough ideas in the fuzzy front end of their innovation process. At the same time in many organization the only way to submit an idea to the organization is by submitting invention disclosure report. This is very counterproductive from the point of view of innovation.

 Do you want to know why?

1) The Bar is Raised Unnecessarily

It is widely accepted truth that in innovation quantity leads to quality. If the only way for the employees to submit their ideas is inventions, the organization is messaging that they are only looking for something unique or novel. This is again leads to smaller ideas not being submitted which affects idea quantity.

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Topics: Innovation Process, Best Practise, Research & Development

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