In the beginning of each month with put our heads together at Orchidea to select the best content that we encountered during the previous month. Here are the best articles for May 2015.
by Michael Graber in Innovation Excellence
Breakthrough innovation make major traction in the market by solving problems people didn’t know they have. The formal innovation process to address these problems is called design thinking.
by Marc de Jong, Nathan Marston and Erik Roth in McKinsey Quarterly
Innovation is especially hard for established big companies. McKinsey reveals the results of its multiyear study of over 300 companies, including both performance leaders and laggards. They found a set of eight essential attributes that are at every big company that’s a high performer in product, process, or business-model innovation.
by Richard Branson in Kauppalehti
Richard Branson explains how the team at Virgin builds it businesses. They identify industries were the existing providers are not serving the customers properly. They develop an superior offering and attach it to the Virgin brand.
by Jean-Baptiste Coumau, Victor Fabius and Thomas Meyer in McKinsey Insights & Publications
Brand extension stretches a brand into an adjacent market where its value proposition is still relevant to customers. However some companies are expanding this approach by using their brand to drive innovation in an entirely new market.
by Jack Zenger in Forbes
Research of 60 000 leaders reveals what what other human behavior aligns with high innovation scores.
We hope you've enjoyed this edition of Top 5 Innovation Articles. Happy innovating!